Between July 27 and July 29, 2024, the Polymarket prediction market for Aaron Taylor-Johnson being announced as the next James Bond saw a significant increase from $0.37 to $0.65. This surge was largely driven by Pierce Brosnan's public endorsement of Taylor-Johnson for the role. Brosnan, a former Bond actor himself, praised Taylor-Johnson's talent and charisma, bolstering market confidence in his candidacy. Brosnan's comments, made on RTÉ Radio 1, lent substantial credibility to the rumors, given his firsthand experience working with Taylor-Johnson and his iconic status within the franchise.
Additionally, there were strong indications from industry insiders that Taylor-Johnson had already been offered the role, with reports suggesting he was expected to accept the offer imminently. This added another layer of speculation and anticipation among fans and market participants. The combination of Brosnan's endorsement and the behind-the-scenes movements within the franchise likely played crucial roles in the sharp rise of Taylor-Johnson's probability of becoming the next James Bond.